I just found myself typing this little bit into an email to a journal reviewer and board member (since she's on the board, I can be a little less formal than normal):
"Flowerdew certainly is a catchy name, isn't it? Maybe I will start addressing everyone with it. It will cause great confusion but sounds imminently pleasant."
I think I'm turning into a 1920's English detective novel in my speech patterns. Next thing you know I'm going to come out with "By Jove!" and grow a gigantic huge white mustache.